Guided by Chief

Your finances, elevated.

Chief gets to know your full financial picture and handles the busywork—so you can focus on where you’re going, not where your money went.

Meet Chief See How It Works

Lifetime Wealth

See where you’re headed—and what it takes to get there.

Chief AI

Your AI advisor—categorizes, answers, and keeps you on track.

Net Worth

Every account, one live picture—always current.

Spend Flow

Where every dollar goes—categorized for you.

Chief · AI Advisor

You have $22,000 sitting in checking earning near zero. At current money market rates, that’s $880/year you’re leaving on the table. Want me to show you the 10-year picture?

What Loftd Does

One app that combines wealth-building basics, live numbers, and world-class charts by utilizing Chief, which eliminates the homework other apps leave on your plate.

Loftd lifetime wealth chart—retirement projection.

Life Wealth Calculator

Calculate how wealthy you want to be—or can be—at retirement.
Shows you the compounding effect of savings and investment on your future wealth.

Net Worth Tracker

Tracks your net worth now and going forward.
Monitors whether you are on track with your long-term wealth growth goal.
Makes recommendations to help you get back on track.

Spend Flow Tracker

Link up your accounts with Plaid to bring in transactions securely.
Loftd builds a categorization framework for you based on conversation.
Loftd categorizes all of your transactions for you and only asks you about exceptions—just like a regular accountant.
Loftd remembers your customized feedback, so its categorization accuracy is higher than a regular accountant.
Meaningful visual charting shows you opportunities to increase savings.

Budget Tool

Loftd asks you a series of questions, then does the work to calculate your budget.
Create as many budgets as you want throughout the year.
Compare actual to budget with enhanced charting.

Security & Privacy

Two disciplines, one standard. Here are the highlights—the full details live in our Security & Privacy page.

Security

How we protect the system your money flows through.

256-bit encryptionAt rest and in transit—every request, every record.
TLS everywhereModern TLS between your device and our services—no plaintext shortcuts.
Walled-off infrastructureHosted on Supabase with row-level security so your data stays isolated.
Least-privilege accessOur team gets the minimum access needed to operate the product.

See more on Security →

Privacy

How we treat the data you trust us with.

Read-only accessWe can see your accounts to show insights—we can never move your money.
Never soldYou pay for Loftd, so your data is not the product. Full stop.
Delete anytimeOne tap in Settings removes everything—no hoops, no delays.
Plain-language policiesNo legalese fog—our policies read the way the app talks.

See more on Privacy →

Link To Your Bank Securely With Plaid

We partner with Plaid to securely bring in your transactions from your bank.
We don’t hold or ever see your login info.
Plaid is connected to 12k+ financial institutions.
Millions of people use Plaid every day.

How Bank Connections Work

Chase · CheckingSynced

Ally · SavingsSynced

Brokerage · IRASynced

Credit union2m ago

Pricing

One Membership. Full Access.

A single transparent subscription unlocks every feature of Loftd on iOS and Android—no upsells, no tiers, no surprises.

Save 30%

$6.99/ month

Billed annually at $83.88—a 30% saving vs. monthly.

See Full Pricing

Lifetime Wealth, Net Worth, Spend Flow, and Budget—all included
Secure bank linking via Plaid with clear, revocable permissions
Cancel anytime in Settings—no long-term contract
Real human support via contact & support

Get Loftd On Your Phone

Loftd is in active development for iOS and Android. App Store and Google Play listing links will appear here as soon as they are approved and public.

App Store — listing soon Google Play — listing soon